I was at an 'amazing house things' show a few weeks ago, replete with exhibitors selling 59-lever bifold doors, garden pods made of kevlar ammonian bleach Mars meteorite, etc etc. All good.
One stand was one of those 'salesman demo' types. You know, guy with product X uses it on typical substrate in front of your very eyes, and people queue up afterwards to hand over their damn money for his super-duper product.
This one was called 'Cobolt' (with an o) and sold a set of 20 drill bits. They looked a graphitey grey, and the tips were most closely shaped to masonry tips. He took the smallest one- a 3mm bit- and drilled into wood, holding it there beyond the task, waiting for the thing to smoke up proper like, then he put it straight into a steel brake disc at full speed, without any drill bit lubricant, and pressed down at full speed and the thing just plunged through, and then took it straight out and went into a dense concrete slab, holding the thing sideways etc etc: all the things that break drill bits up. It came out fine; the wood hole was a bit rough and smokey, the steel and masonry were holes were clean.
Then he did the same thing with a bit randomly selected from another box in his stock.
The set was selling for £40 and has a 'lifetime' guarantee: he acknowledged that the bits could and would wear or break, but that even if they did, the customer had to return it to the company address and would be sent a free replacement, the only cost being the postage stamp.
I didn't get one despite hovering about the place. I guess I was cynical, but remain unsatisfied because I am not sure what the business model is. What part of this is the weak link, if any? Is this a mail return issue, betting that customers wont return bits or that even if they do, they are very cheap for the company to replace? Or is the company going to exist at all, preferring to sell a load of bits at a tidy profit then going out of business?
The issue is of course that I am sure major manufacturers would have come up with such a product and warranty if they could make it. So it seems TGTBT. A bit like the legendary sexy LGBTs we see on TV.
It could of course be true; a genuinely new and transformative product is being sold by a small company which wants to retain control of its destiny while it grows. But these things are rarer than the former options.
So. What is going on djathink?
Last edited by Barbarianna
on Wed Oct 26, 2016 1:45 pm, edited 1 time in total.