App success story

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App success story

Post by thekungfury @ Thu May 31, 2012 11:26 am

A good mate of mine from school was always into computer games and stuff. Like we all were I suppose.

He started doing some programming in his spare time and made a few simple games. He went off to uni and still dabbled in his hobby which he continued when he left, working at various companies to pay the bills.

Then he came up with a little game called New Star Soccer. You can play it here. It's a simple game that at first looks shit. However play it further and it's a fiercely addictive little game. Like a cross between Football Manager and Sensible Soccer. It's a real "one more turn" game.

He released it for free on a few gaming sites and got a decent following. As a developer you get a tiny revenue stream from the advertising on the site but it was still just a hobby.

Then he began to develop the game for iOS and in March released the game as an app in iTunes. It's a free download and you can play an arcade mode. If you want to play the career mode you pay 69p. Normally the free to play games with in-game purchase only 2-3% pay up but due to the addictive nature about half of the people downloading the game would buy the full version. However sales were pretty low so revenue wasn't anything to retire on.

Then in April gaming review sites began giving it positive coverage and it rose to 5th in the "Sports" app category.

And then the press started to review it. Telegraph online gave it 5*. So did the Sunday Times supplement.
Sunday Times.jpg
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And then the biggie. The Sun gave it 5*
Sun.jpg
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Sales tripled overnight. It began flying up the charts and the downloads rolled in. On Friday 6000 people downloaded it with half of them paying for the full version.

As of this morning it's the 9th grossing app in iTunes. And it hasn't been a featured app yet. When that happens it'll go global and this little game, developed over the course of 10 years as a hobby, will become massive.

:)
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Re: App success story

Post by Dirk @ Thu May 31, 2012 11:30 am

Of the 69p quoted as a price in one review there, how much does he get?
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Re: App success story

Post by nakedninja @ Thu May 31, 2012 11:32 am

Smileface

That is great for him Kirbs, it's not sniper is it?
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 11:32 am

Arthur Scherbius wrote:Of the 69p quoted as a price in one review there, how much does he get?

I've read Apple takes 30% of the revenue

Then it costs $99/yr to have your app in iTunes
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 11:33 am

nakedninja wrote:It's not sniper is it?

Nope
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Re: App success story

Post by Disastrous @ Thu May 31, 2012 11:34 am

Good story. Has he started mentally buying things yet?
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Re: App success story

Post by Turntable @ Thu May 31, 2012 11:35 am

Excellent story. Well shared.
I shall buy it and give him another 20p or whatever.

Its funny, I remember a year or so ago thinking that iphones/pads were so popular now that making apps would be a phenominal money-spinner.
BUt you look now and there are so many billions of apps that everyone in the world thought that at once. So much so that often you cant even find an app that you know exists.
So its only the very few apps that fluke thier way to being featuresd and actually make money.
Hes done brilliantly I think and Im delighted for him

As an aside there used to be a poster on here called Zwilnik who made flick-fishing which was a very popular early pod game. I always wonder if he made much money from it.
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 11:37 am

Disastrous wrote:Has he started mentally buying things yet?

Mentally, yes.

But he's just had a kid and he's pretty grounded so the money will be security for the family and his business.
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Re: App success story

Post by Tokyo Sexwale @ Thu May 31, 2012 11:39 am

Sounds exactly like the sort of game that'll go wild - not too reliant on graphics but highly addictive.

Very well done tkf's mate. If I liked football I'd buy it.
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 11:40 am

Turntable wrote:I shall buy it and give him another 20p or whatever.

Good.

When you do see if you can beat my longest goal.
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Re: App success story

Post by Deuteronomy @ Thu May 31, 2012 12:01 pm

With some simple and possibly flawed maths he needs to sell about 200,000 copies to make about £100k.

Good on him, with that sort of press exposure 200k copies doesn't sound unrealistic.
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Re: App success story

Post by Gone @ Thu May 31, 2012 12:34 pm

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Re: App success story

Post by Dienamic @ Thu May 31, 2012 1:19 pm

One of my mates has made a great little game too http://www.depictitapp.com/ he's also finding it extremely difficult to sell in any serious numbers. I guess it's just a case of waiting/hoping for a magazine/blog feature or review?
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Re: App success story

Post by Tokyo Sexwale @ Thu May 31, 2012 1:22 pm

Dienamic wrote:One of my mates has made a great little game too http://www.depictitapp.com/ he's also finding it extremely difficult to sell in any serious numbers. I guess it's just a case of waiting/hoping for a magazine/blog feature or review?

I honestly think that looks shit. It's like a one player version of Some Words.

I don't think he should be sitting around waiting/hoping.
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Re: App success story

Post by dirtyboy @ Thu May 31, 2012 1:48 pm

~G~ wrote:I fcuking love it,..... :D



Just done my trials, signed up by Tonbridge!!

Love it!
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Re: App success story

Post by dirtyboy @ Thu May 31, 2012 1:51 pm

got fcuking subbed after 60
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 1:52 pm

dirty boy wrote:got fcuking subbed after 60

Tough break
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Re: App success story

Post by dirtyboy @ Thu May 31, 2012 1:56 pm

TKF wrote:
dirty boy wrote:got fcuking subbed after 60

Tough break


Came on as a sub in my third game, got 2 assists!
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Re: App success story

Post by mmm-five @ Thu May 31, 2012 2:04 pm

This is my mate's (in collaboration with a few of his ex-Psygnosis mates) app 'Vorble/Vorble Free'.
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Re: App success story

Post by Tokyo Sexwale @ Thu May 31, 2012 2:08 pm

Second Marine wrote:If I liked football I'd buy it.

Hate football, love the game & bought it - makes me shout a lot though.
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 2:13 pm

Second Marine wrote:makes me shout a lot though.

:hehe:

It can do that.

As you progress it does get a bit samey. I'm in my 12th(?) season and I've got all the stuff. Just need to win the Premiership and get an international call-up now.
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Re: App success story

Post by Turntable @ Thu May 31, 2012 2:23 pm

Quite simply the best game I have ever played on any format ever.
Utterly addicted
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Re: App success story

Post by tanglerat @ Thu May 31, 2012 3:24 pm

Turntable wrote:Quite simply the best game I have ever played on any format ever.
Utterly addicted


Has it got many societies?
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Re: App success story

Post by GingerNinja @ Thu May 31, 2012 3:31 pm

NSS - £1.99 on Android, cheeky cnuts.
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 3:45 pm

GingerNinja wrote:NSS - £1.99 on Android, cheeky cnuts.

Bet you wish you hadn't bribed 2M with your last £2
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Re: App success story

Post by GingerNinja @ Thu May 31, 2012 4:11 pm

TKF wrote:
GingerNinja wrote:NSS - £1.99 on Android, cheeky cnuts.

Bet you wish you hadn't bribed 2M with your last £2


I know, right! Actually, it was the handful of blackjacks and fruit salads I picked up last night that's ruined me.

Obviously not really a big deal, but I'd be interested to know from your mate's point of view why the costs are so different for the 2 different apps stores? Not from a "how dare he?" perspective, but if there are any fundamental differences in the way the different stores impose costs on the developers that drive the price difference -that sort of thing.
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 4:15 pm

GingerNinja wrote:
TKF wrote:
GingerNinja wrote:NSS - £1.99 on Android, cheeky cnuts.

Bet you wish you hadn't bribed 2M with your last £2


I know, right! Actually, it was the handful of blackjacks and fruit salads I picked up last night that's ruined me.

Obviously not really a big deal, but I'd be interested to know from your mate's point of view why the costs are so different for the 2 different apps stores? Not from a "how dare he?" perspective, but if there are any fundamental differences in the way the different stores impose costs on the developers that drive the price difference -that sort of thing.

It is a very fair point.

I'll ask him.
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Re: App success story

Post by Tokyo Sexwale @ Thu May 31, 2012 5:22 pm

TKF wrote:
Turntable wrote:I shall buy it and give him another 20p or whatever.

Good.

When you do see if you can beat my longest goal.
Goal.jpg

52.7 no screenie though,
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Re: App success story

Post by thekungfury @ Thu May 31, 2012 5:28 pm

Second Marine wrote:
TKF wrote:
Turntable wrote:I shall buy it and give him another 20p or whatever.

Good.

When you do see if you can beat my longest goal.
Goal.jpg

52.7 no screenie though,

Fo shizzle?

Props, bro.
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App success story

Post by DI Burnside @ Thu May 31, 2012 7:49 pm

Downloading now. It had better not be shit.
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